Subliminal advertising has been popular ever since the fifites and sixties due to the now famous “james vicary cinema subliminal tudies. Possibly the best known examples of subliminal advertising around the world are the coca cola subliminal adverts
Here’s a quick fact on coca cola – a survey was done, which found the term “coca cola” itself to be the 2nd most recognized word in the word – right behind the international phrase “OK”
How much of this has been down to their subliminal ads is unknown, but ould Coca Cola really go to all the trouble of placing suggestive and often sexual subliminals across their media, products and advertising if it did not give them any benefit?
Unfortunately we don’t have access to the Coca Cola marketing strategy and they have never admitted to using subliminals. Coca Cola’s branding is planned to every last detail. Even the very shape of the bottle is in the shape of a woman’s naked figure - it is very unlikely that any subliminal suggestions are there by accident alone!
Why do Coca Cola Spend so much Effort on This?
Well generallysubliminal persuasion tactics help to create a link their brand to qualities you are attracted to - for example, sex, youth, glamour and fun!
One example where perhaps coke are trying to be young and fashionable is if you turn a drink can upside down. You can make out two faces, and one of them appears to be snorting a line of cocaine.
If Coca Cola can use subliminal messages then so can you – to improve your life and send positive messages straight into your mind. Give our free subliminal cd a try here.
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