Google buys AdMob for big bucks

The Motorola Droid has changed everything and now Google is investing in mobile advertising in a large way.

Admob “the world’s largest mobile advertising marketplace” will be purchased for a hefty $ 750 million dollars. Google has purchased many large companies and at seven hundred fifty million Admob is in the top.

Google has tremendous power and it may be in the interest of the public to keep a close eye on how it uses it. Fortunately, the company has the unofficial slogan “don’t be evil.” See the article on Google buying AdMob.

About AdMob

Why would they pay 750 million for this company? On AdMob’s web site they state “Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile”.

Mobile device advertising is not just for large corporations anymore, small business can now leverage the power of Google and mobile. Google has many advantages and we can add this new power to its list. It would be a sad day if Google stopped focusing on advertising and started destroying random competitors in small industries. With the Release of the Motorola Droid and the Droid Eris, and with the hype surrounding it, it’s clear that smart phones, which provide numerous opportunities for mobile advertising, are in higher demand than ever.

The Los Angeles Times reports:

In a recent report, AdMob said that the number of mobile ads it served had increased nearly 540% from September 2007, to 10.2 billion per month from 1.6 billion. As mobile phones morph further into pocket Internet devices, and consumers grow accustomed to performing online functions like search, gaming and instant messaging on their handsets, opportunities for advertising companies like Google will grow rapidly, analysts expect.

The L.A. Times also says Google “expects regulatory scrutiny of the AdMob deal but hopes the pact will be approved within a matter a months.”

Is Google aiming for a googol?

According to the all-knowing Wikipedia, Google has acquire 56 companies so far. Many of them are start ups. The most expensive take over was YouTube, which was purchased for $ 1.65 billion. The cost put forth was $ 3. $ 1 billion dollars for Double Click which is one of the largest providers of banner advertising.

The forth biggest purchase Google ever made is Ad Mob. In 2005 Google purchased AOL for approximately $ 1,000,000,000. Postini was purchased for upwards of $ 625 Million Dollars and is in the top 5 of Google’s most expensive purchases.

You may be interested to know that great features such as Google Groups were acquired this way from Deja. One reason that the acquisition price for Deja was not reported is that it may have been too low of an amount.

Technorati Tags: acquisitions, AdMob, Google, mergers, mobile advertising, same day loans