Guerrilla marketing is about the little guy in business going up against the big guys and winning. See the ten tactics from guerrilla marketing to grow your income.

1. Attract the largest audience of prospects for the least amount of effort or expense. As an example, set up a booth at an expo where large audiences can find you. Maybe write a news release and get it distributed so your message gets out to many media outlets.

2. Learn everything about your market and industry, not just the products you sell. Discovering your prospects’ real needs helps you learn how to be a better resource instead of just a sales person.

3. Find out what people really need by monitoring sites like Yahoo Answers for questions related to your business. Answer questions in a helpful way and then subtly mention your site for more information.

4. Email autoresponders let you send out daily tips to subscribers. Speed up getting new leads and lower your costs by creating free email tips by subscription.

5. Blogging about your market and industry on a daily basis brands you as an expert. Do not be AN expert, be THE expert that everyone thinks of.

6. Give away product samples so that prospective customers can have an immediate result. The faster someone experiences the benefits of your product, the sooner you can get them to purchase.

7. Involve the customer’s senses. Activating one or more of our five senses increases the propensity to buy, according to research studies. Use more than one of the five senses because they have a compound affect on the buying decision.

8. Mail former customers a reactivation letter that includes a special savings for them when they buy again. Research indicates that marketing to past customers is 5 times more cost efficient than getting new buyers.

9. Make a manual for how you accumulate leads so you will know each step. This provides a ’standard operating procedure’ you can use to train new sales reps or other company employees or new distributors if you are conducting network marketing training.

10. Describe what you want your readers to do. Do not send a marketing message and then just stop. Tell the reader what to do. Be assertive and spell out the action step or steps you would have your listener take.

There are hundreds of guerilla marketing ways to grow your business; these are just a sampling from a network marketing book that is part of the best-selling Guerilla Marketing series.

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