Taking risks in business is no easy game. It is perhaps the uncertainty of the desired result that makes taking a out of the way move difficult, but again uncertainty is the concept of business. I came across this story, real one, on a strategy blog, which may just want to make you believe that trying out something new isn’t all that bad. In fact you may realize that risk is what your business just requires. 

Dare To Be FCUK’ing Different, as the title goes, explains about the need for a business to stand-out among its competitors; and thus make the market notice it. The author of the post, Michael Keesee, a Texas based strategist, writes the incident of the French Connection, a UK based fashion chain as an example to throw light on how being different from other players in the same domain in the industry can help a brand get visibility.

The CEO of French Connection, UK, with the aim of toping the list of fashion brands, took up a new brand strategy that led them to become one of the most wide spread fashion brands in the world. The beginning of that may have happened partly by chance, but the rest was the CEO’s courage’s outcome.

You may be wondering, how did FCUK do that Well, the post post-Dare To Be FCUK’ing Different- would tell you better. So what are you waiting for? Read the famous FCUK story and dare to be FCUK’ingdifferent!

About thestrategydaddy.com

Thestrategydaddy.com is a strategy blog that features marketing strategies and stories authored by two strategists Ankesh Kothari and Michael Keesee. The blog aims at bringing to readers smart marketing strategies that will help in the speedy growth of their business. The blog publishes many old, new real stories on how marketing tactics have promoted the growth of companies; and analysis on how the marketing strategies should be implemented.

Technorati Tags: dare to be different, fashion brands, FCUK, french connection, French connection fashion group, french fashion brand, risk taking, uk